Good Tasting Medicine?

I went to pick up some medicine today, and this was the sign I saw in the pharmacy window.

WHAT?

No Way!

Medicine is supposed to taste bad...for at least two reasons.

The first is obvious: little kiddos are known for prying in places where they shouldn't, and, because of our genetic survivial of the fittest traits, they tend to taste unknown food/substances before eating. So, if the little miscreants get hold of mommy's and daddy's get happy pills, a bitter taste would prevent them from shooting them down the pipe.

The second reason for bad tasting medicine has to do with tradition: what would happen to the saying "Take your medicine" if the medicine tasted good? What would have happened to the delightful scenes in the movies when the parent threatened the kids with castor oil when they complained of a stomach ache to stay out of school? How much less poignanat would the scene have been if the little fakers said, "WHOO HOO, it's MEDICINE TIME!" instead of, "Oh, NO, please not the castor oil. I'm better. Really I am! I'm ready to go to school."

Also, we're not supposed to want to take medicine. After all, it's MEDICINE! You're not supposed to like the debt restructuring plan your bank gave you, but you do it because you know it's good for you and you want to get it over with.

Perish the thought of good tasting medicine. It just doesn't tase right.

Mike Sledge